YouTube for Building Brand – Part III – My Story. Man, I am so thankful and grateful for YouTube. I’ll be brief, but thought it would be a good idea to share my own personal story.
YouTube for Building Brand – Just Start
Around 2016 I was bored. My photography business was doing well and I had just switched from shooting with Canon gear over to Fujifilm X Series cameras and lenses. That was a very fun change…
But I was bored.
Other than photography I really wasn’t generating any content. Creativity is one of the most important parts of life to me. I needed to start creating more stuff.
It occurred to me that since I was buying all this new gear it might be fun to produce some videos.
So, I Just Started
I would sit down on my exercise ball that I use for a desk chair and talk into the Facetime camera on my iMac. Man, it couldn’t have been a simpler setup.
I would show the new gear I was buying, and would show some sample images of what I was able to capture with that gear. And I would give my opinion on this new gear.
Things Started To Happen
At that time I only had about 400 subscribers. Most of them were my web clients just there for tips on how they could do better with their websites.
Then as I started to upload the new photography videos I saw things start to change. Because I used the right words in the video titles, I started drawing in other photographer that wanted to know about these specific pieces of gear I was reviewing.
Then it was fun and I started putting out about three videos a week. I was having a blast and after about 18 months I went from 400 subscribers up to around 25k.
Fujifilm Started Noticing
Slowly I started being approached by Fujifilm and other Fujifilm entities, asking me to produce content for them, their websites and magazines.
Man, I was having fun and I was getting paid. I had know plans of any of this when I first started uploading these videos. I was just bored. But by doing YouTube I really gained a lot of visibility in photography.
YouTube for Building Brand – How About You?
Here’s your chance to create your own YouTube Success Story. Just start.
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