YouTube for Building Brand – Part II – The gear, coping with being camera-shy, and more… Back when I was a kid growing up, if you owned a business it could cost you a lot of money to get your message; your brand out there.
Now because of YouTube and the other platforms out there, it doesn’t cost you a dime. It will cost you an amount of your time, but you can start today with zero financial investment.
YouTube for Building Brand – The Gear
If you think you need a lot of technical gear and the skills to operate it is necessary to start creating video content for YouTube… you are not alone.
Thinking you need to buy a lot of gear – cameras, lights, props, backgrounds, etc…. is the wrong way to think. If you have a smart phone, you are ready to start today.
That phone in your pocket has a powerful computer and pretty amazing camera. It’s practically like having a video production studio in your pocket.
Production Quality?
Because we are used to watching high quality content like TV shows and movies, we think our video content needs that level of production value. This is simply not true. It’s content over quality.
The Content is What Matters
Does your content entertain? Does it teach? Does it inform your audience? The Content is what matters. Put out content that provides value. Whatever it is. Don’t waste people’s time. Don’t create an 18 minute video that only has 3 minutes of quality content. Shorter = better. People just don’t have the attention span.
If it’s an interview your conducting, maybe something like that could be a longer video. People expect that with interviews. But for the most part, keep it effective and brief. Brevity is king.
Camera Shy?
Some people just are not comfortable with being on-camera. Is this you? Believe me, you are not alone.
Here’s the good news. You do not have to be on-camera. You can create a video that might be a slideshow – product images, stock photography and videos that are available on free websites.
Then you can do a voice-over. And if you’re not even comfortable with that you could always use A.I.
YouTube for Building Brand – Are You Ready?
Yes you are! Don’t worry about the gear, the production quality, or even being on camera. Just start. It doesn’t have to be perfect; you don’t need all your ducks in a row… Just start. It won’t be perfect, but you just improve and fix things along the way. It’s a process. Progress not perfection. Just start.
Want help upgrading your website + content?
If web design, AI tools, and content marketing don’t feel second nature yet — you’re not alone.
I help small business owners build a modern online presence that actually brings in leads:
- a clear, modern website
- AI-assisted content (social + video)
- a simple strategy you can stick with
Ready to get started?
YouTube for Building Brand – Part III – My Story