How can you make more money with your website? Do you feel your products or services are awesome and can’t understand why your site isn’t creating more customers?
There could be a number of reasons for this. A couple obvious ones would be:
One: Not enough people know about your website.
Solution: marketing, blogging, social media, and so on, and so on… (this could be covered better in a series of posts, books, courses, epic movies, etc…)
Two: When people to see your website, it’s not clear to them how cool you or your products or services are.
Solution: video (this is what we’ll focus on here)
What Kinds of Video Would You Add?
If you really want to show how your products or services are different and better, make a video that demonstrates this. Somethings you could focus on might be:
- How easy it is to use
- Results of using the product/service
- Video Tutorials on how to get more out of the product
- Video Testimonials
Why Video Works
Video is the most effective medium we have so far to provide the full spectrum of the message.
- Information
- Clarity
- Entertainment
- Emotional Impact
Time is a Precious Resource
Time is becoming more and more valuable and you want to be able to deliver your message in the clearest and most effective way you can in the shortest amount of time. Video can help you achieve this.
Don’t Sweat The Small Stuff
Your video doesn’t have to show every detail of every aspect of what you’re selling. Show the highlights, results, etc…
Your video doesn’t have to be expensive. High quality production isn’t what’s important. (thank you YouTube for this) You should make it enjoyable to watch, but what’s important is the message.
I’ll talk more about this in future posts, but hopefully this will get you started with some ideas about how video can help you sell more.
Are You Using Video Now?
If so, what do you find works best? Any tips you could share with the rest of us?
Clarity Equals Cash