Looking to inspire more readers to come back for more? Here are five things you can do that could help.
1. Say it with Less
This kind of follows up on my last post. Make it easy for your readers to get your message. Don’t give them three paragraphs when you can say it in one. (or less!)
2. Make it Useful
What are the questions your customers/clients always ask you? Do your posts answer those questions? Offer information and help that your readers are looking for. Rather than putting out “filler” content just to blog more frequently, work on having better more powerful and useful content. Even if it means you miss a day here or there.
3. Make it about Them
Always focus your attention on your readers. Is your writing inspiring to them? Something that helps them? Something they can use? Or is it just you talking about you.
4. Tell a Story
It’s the most memorable and relatable way we learn.
5. Spread the Word
Kind of obvious, but…. Don’t keep it a secret. Make sure you engage on the social media platform in interesting ways to let people know you’ve written something that they might be interested in and point them back to your posts.
You’ve Got a Lot to Offer
You know about your business. You’re an expert at what you do and how you do it. Keep refining your communication skills so that your helpful information gets across to your readers and more and more of them will want to come back again.
How about You?
There are so many ways to build your readership. What are some of the ways that you’ve found most helpful in your own experience?
Chris Brogan on How to Use Google+ for Business