It’s widely accepted that the titles are the first important attractor, determining whether or not someone will actually read your blog post. They are like text versions of thumbnails.
If you’re looking at a page of thumbnails, you’ll click on the most interesting, compelling thumbnail first, to view the full image. The titles of your posts act in the same way. That’s why your titles are so important. There is so much content available out there everyday. You want to make sure that yours stands out – and gets read!
Here are five tools you can use to create more compelling post titles:
Lists
People LOVE lists. A list gives someone hope that they can accomplishing something using a given number of steps.
- 5 Easy Ways To Create Better Blog Post Titles
- 10 Steps to Lighting Nude Photography
- 7 Marketing Tips To Double Your Business
How To…
Again, you’re providing someone a quick solution for something. EVERYONE is looking learn something. “How To” is a great way to get their attention.
- How To Lose Weight Without Dieting
- How To Triple Your Twitter Followers in One Day
- How To Make Money From Facebook
Juxtapose Subjects
This is an interesting way to capture people’s attention. A blog post title that presents an unusual combination can be compelling, the same way that it’s used in photography. You see a photo of a beautiful woman in a gorgeous evening gown standing in the middle of a garbage dump – it get’s your attention.
- Why Blind Monkeys Make Great Babysitters
- Using the One-Legged Kick Boxer Philosophy to Increase Your Income
- Why Jennifer Lopez Would Want to Work For You!
Invoke Popular Media Icons
People love their favorite movies, TV shows, bands, etc… If they see them mentioned, it gets their attention.
- Watching Seinfeld Will Improve Your Bottom Line
- The Depeche Mode Business Model
- Why Jennifer Lopez Would Want to Work For You!
Sex
Pretty obvious, huh? This may take a few different shapes and sizes along the way but it will never go out of style. Humans can’t help but notice something when sex is involved.
- Why Blogging is Like Sex (one of my most read posts)
- Principles For Improving Your Profits AND Your Sex Life
- Why Jennifer Lopez Would Want to Work For You! (okay, used too much?)
How About You?
These are just a handful of ways to create stronger titles. What are some other ways you can think of? What are some of your most read titles? Share in the comments!
Content Marketing for the Solopreneur